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Category Archives: Entrepreneur

You need better content now, than ever before

I know that you have a lot of work to do.
I also know that you as an entrepreneur need to save money where you can.

Let it never be on online marketing, since this is the main marketing channel and it works.


Why is online marketing so important?

You can target specific groups of people and reach out to them more effectively and faster than ever before. It is becoming easier and easier for every update.

It is better to have Google, other search engines and social media like your content for what it is, instead of you having to pay for their advertising methods. Those methods are becoming more expensive as we go, since the number of companies wanting to reach out to the same consumers, is constantly raising.

This also means that the quality that the consumers are actually affected by, is constantly improving.

This is why, everyone just can’t write.


Outsource or master it

So, now you have to decide between outsourcing this part of writing or start to learn yourself.
It is not easy to learn to write.

Some people just cannot or they use a whole day, on writing a small piece, which is not good enough.
A whole day that they could have used on other things, which they excel at.

  • You need to learn the psychology behind the consumers’ behavior and what makes them click on that magical-button.
  • You need to learn, how to make complicated stuff simple and easy to understand.
  • You need to learn, how to put just enough pressure on the reader, to click.
  • You need to learn, what colors makes your reader tick and what makes them leave.
  • You need to learn, how the layout should be.
  • You need to learn, how to touch the readers heart, through the text.
  • And so much more …

I wish you all the success you can handle! 😉

Sincerely
Hafsa Farooq
Freelance copywriter
Digital Marketing Consultant

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